case study
Signature Bathrooms: Day 6 — Position 6 Holds
Six days after its first page-one appearance, signaturebathroom.co.za is still at position 6 for 'bathroom renovation La Lucia'. Stability at this position tells us something important about how Google treats new entrants.
Yesterday we asked whether the Day 5 position would hold. It has.
This morning’s run — 45 queries, 04:00 SAST, all 45 successful — returned signaturebathroom.co.za at position 6 for “bathroom renovation La Lucia.” Same URL. Same page. Same position. The SERP for this query has not moved in two days.
Today’s La Lucia SERP
Query: “bathroom renovation La Lucia” — observed 08 August 2026, 06:00 SAST
| Position | Domain | Type |
|---|---|---|
| 1 | facebook.com | Social post (Hello Durban North group, June 2026) |
| 2 | snupit.co.za | Aggregator |
| 3 | createandrenovate.co.za | Direct competitor |
| 4 | facebook.com | La Lucia community group post |
| 5 | auxilliaryplumbers.co.za | Plumbing contractor |
| 6 | signaturebathroom.co.za | Client site |
The composition above positions 6 is unchanged from Day 5. Facebook holds two slots with community group posts. Snupit holds the aggregator position. createandrenovate.co.za — a well-established renovation company — holds position 3.
What Stability at Day 6 Actually Means
In local search, new pages often appear and disappear within days as Google tests them against query intent. A position that survives for 48 hours without moving is not luck — it means the ranking signal has been evaluated and accepted.
Position 6 for this query is earned through a specific URL (/bathroom-renovations/umhlanga-la-lucia/) that explicitly names both Umhlanga and La Lucia in its path, content, and FAQ structure. The page exists because of a deliberate SEO decision made four days before this run. Google found it, indexed it, and placed it. It stayed.
The six broader bathroom renovation queries — “bathroom renovation Durban,” “bathroom renovations Umhlanga,” “bathroom renovations Durban North,” “bathroom redesign Durban,” “custom bathroom renovation Durban,” “bathroom fitters Durban” — are not showing signaturebathroom.co.za in the top 20. Those are the high-volume queries with established competitors. La Lucia is the beachhead: a lower-competition, geographically specific query where a purpose-built page could rank without waiting for the broader domain authority to build.
That is exactly what happened.
The Series So Far
| Day | Date | Notable event |
|---|---|---|
| Baseline | 3 Aug 2026 | Site launched. Audit scores: Performance 98, SEO 100. |
| Day 2 | 4 Aug 2026 | First GSC impressions. Position 8.5 branded, 47.0 on “bathroom renovations durban.” |
| Day 4 | 7 Aug 2026 | Codex strengthens La Lucia page: explicit FAQ, title override. |
| Day 5 | 8 Aug 2026 | First page-one position. Position 6, La Lucia. |
| Day 6 | 8 Aug 2026 | Position 6 holds. No movement. |
The next meaningful data point will be whether position 6 moves in either direction, or whether signaturebathroom.co.za begins to appear in any of the broader Durban queries.
The full case study is at Five Days to Page One. The Day 5 update is at Day 5. Tracking is powered by the TVS Market Intelligence system. If you want to know where your business ranks across the queries that matter to it, start with the Visibility Check.