case study
Signature Bathrooms: Day 21 — La Lucia Breaks to Position Three
The controlled market-intelligence check for 'bathroom renovation La Lucia' moved from position 6 to position 3, confirmed across two observations. The broader Durban commercial query improved in Search Console too, from 49.2 to 44.5.
The last entry in this series reported “bathroom renovation La Lucia” holding at position 6 since Day 5, while the broader Durban query had slipped slightly. Both figures have since moved, and both moved in the same direction.
The controlled result: position 6 to position 3
The TVS Market Intelligence tracker held “bathroom renovation La Lucia” at position 6 through most of the first two weeks, with brief single-observation dips to 4 and 5 along the way. On 23 August it moved to position 3, and it held there again on the next check, 25 August.
| Date | Position |
|---|---|
| 8–19 August (mostly holding) | 6 |
| 21 August | 5 |
| 23 August | 3 |
| 25 August | 3 |
Two consecutive observations at the same new position is the threshold this series has used throughout to call a movement real rather than noise. This clears it.
The Search Console picture over the same window
Total clicks across the latest three-month Search Console window: 25. Total impressions: 514. The daily position reading has been volatile day to day — a genuinely thin-data pattern typical of a young domain — but the general direction matches the controlled result: 41.0 on 11 August, 21.5 on 20 August, 19.0 on the most recent reading (24 August).
The specific commercial query flagged as a concern in the last update has also improved:
| Query | Day 9 reading | Current reading |
|---|---|---|
| ”bathroom renovations durban” | 49.2 | 44.5 |
Still a page-five result, and still built on a small sample (8 impressions, 1 click) — the same caveat applies as last time. But the direction reversed. It had been getting worse; it is now getting better.
What did and did not change
- Controlled La Lucia result: up, from position 6 to position 3, confirmed across two checks.
- “Bathroom renovations durban”: improved, from 49.2 to 44.5, though still deep in the results.
- “Signature bathrooms” and “signature bathroom”: still strong, positions 2.93 and 2.89.
- Overall Search Console position: volatile but trending down (better) across the latest window, most recently 19.0.
Nothing here says the work is finished. A page-five commercial query is not a source of real traffic yet, and a young domain’s day-to-day average will keep moving around while the sample size is this small. What it does say is that the specific, local-first strategy documented since Day 5 is still producing the same kind of result it produced then — a suburb-specific query moving first, ahead of the broader city-wide term.
This is the next entry in the live Signature Bathrooms case study. Previous updates covered the week-one Search Console position, the first page-one La Lucia result, Day 6, the Market Intelligence view and Day 9. Tracking is powered by the TVS Market Intelligence system.